Elsewedy Electric lights up Africa - African Business Magazine
Elsewedy Electric lights up Africa

Elsewedy Electric lights up Africa

Elsewedy Electric, the Egyptian energy solution provider, is going places.

The family business, founded in 1938, is now ranked number six on the list of the top 100 companies in Egypt. What is more, at the fifth edition of the Africa CEO Forum in Geneva in March 2017, Elsewedy Electric bagged the Best African Company of the Year Award.

Africa is where the company is growing its business rapidly and this was acknowledged by the award, which was presented to the Group CEO, Eng. Ahmed Ahmed Sadek Elsewedy. He noted that: “As an African company, Elsewedy has an obligation to take part in the development of Africa.”

The company is dedicated to the development of the African private sector. Fittingly, the theme of the Africa CEO Forum was “Rethinking Africa’s business model”. And that is exactly what Elsewedy Electric has been doing in a number of African countries where there is an acute need for energy to drive development and lift people out of poverty.


For instance, in Angola Elsewedy Electric is undertaking a contract for three power generation plants valued at $484.5m. The project is part of the Angolan government’s 2016 Emergency Power Plan to increase the thermoelectric generation capacity.

The company is building the power plants through one of its subsidiaries, which signed the deal with Angola’s Ministry of Electricity and Water, using GE gas turbines. The contract will see an increase in power generation in three regions: Camama, Cazenga and South Lunda.

In Togo, its subsidiary Elsewedy Power has signed a supply contract with Compagnie Energie Electrique du Togo to supply 300,000 prepaid meters with a contract value of €44m. The contract is to be implemented over a period of nine months from the start of the fourth quarter of 2017. 

Another prepaid meter project is being undertaken on behalf of the Zimbabwe Electricity Transmission and Distribution Company for 90,000 standard transfer specification (STS) prepaid split meters. The first batch was delivered in October 2016, and rollout is expected to continue in 2017.

Solera, a sister company of Elsewedy Electric, is a one-stop shop for all solar applications, starting with on-grid, off-grid, fuel saver, and other related projects. It is undertaking two projects – one in Liberia and the other in Sudan. The Liberia project is a 1.5 MW off-grid (mini-grid) project in three different locations: Voinjama,
Sanniquellie and Robertsport.

Using solar powered batteries, the project will pump water from the river to an elevation tank to distribute the clean water among a municipal water networks. In Sudan, Solera is constructing a 0.35 MW of solar water pumping system for irrigation in the country’s Shendi region. It will provide eight complete hours of irrigation purely on solar power and if other hours are needed, power will be provided by a generator.

During a recent visit to Egypt, the Ugandan Minister of Energy and Mineral Development, Irene Muloni, showed a keen interest in the work of Elsewedy Electric in Africa, meeting with Hazem Al-Haddad, the Deputy Head of the group, and Mohamed Mansour the Regional Director of the African market. Mrs Muloni showed great interest in enhancing the cooperation between Uganda’s Ministry of Energy and Elsewedy Electric. Her interest was sparked by Elsewedy Electric’s business in African cables and meters.

Elsewedy Electric has recently been penetrating the Tanzanian market through governmental channels such as the state-owned Tanzania Electric Supply Company (TANESCO), the Rural Energy Agency, the National Development Corporation (NDC), the Export Processing Zones Authority (EPZA) and the Zanzibar Electricity Corporation (ZECO). The first business meeting to be held by Medard Kalemani after his swearing-in as Tanazania’s Minister of Energy in November 2017 was with the Elsewedy Electric team. He asked Elsewedy Electric to present a Project Concept note for Energy Generation and OHTL Projects. Elsewedy Electric is currently allocating the project it will work on with the Ministry.

Meanwhile, Elsewedy Electric’s penetration of the Tanzanian market through the private sector has been of great benefit for all parties. A Memorandum of Understanding for establishing a transformer factory in Tanzania was signed in September 2017. At time of writing, a shareholder agreement was due to be signed and it was planned that the facility would start production May 2018.

Also, in a successful partnership with NDC, a Memorandum of Understanding was signed in November 2017 to establish the first smart meter factory in Tanzania. More and more African countries are reaching out to Elsewedy Electric, given the strong track record that the company has developed in execution of fast-track projects in Africa, such as in Cameroon and most recently in Egypt where the 1500 MW electricity project was constructed in record time.

Elsewedy Electric is extremely committed to developing the capacity of electricity generation in the region with a strong focus on Africa, in addition to its ongoing transmission and distribution activities in the region. Indeed, the company has been transformed into a globally diversified business with over 12,000 employees and 30 production facilities. And as an Egyptian energy provider, Elsewedy Electric has become one of the major international companies offering energy solutions in the Middle East and Africa.

Elsewedy Electric is and always will be a key player in developing the energy sector in Africa.

Elsewedy Technical Academy

Another area where the company has made much progress is in corporate social responsibility. In November 2016, it opened the Elsewedy Technical Academy (STA) in 10th of Ramadan City. It provides a three-year secondary level programme that offers customised technical education for the major industries following the latest international standards. Currently the technical curriculum covers Energy Components, Industrial Electronics and Mechanics, Maintenance and Repair. 

For a continent that will have the youngest population in the world by 2050, it is imperative for African countries to provide the much-needed jobs for their young people. According to figures from the African Development Bank, about one-third of the currently 420m young people in Africa are unemployed.

In North Africa 23.9% of young people do not have a job while in sub-Saharan Africa it is 10.9%. According to the International Labour Organisation, in Africa, 12m young people enter the job market each year chasing the 3m jobs created.

STA is therefore providing an innovative and enhanced educational programme that is focused on developing our students’ skills to create a pool of qualified, skilled, efficient and professional members of the technical community that will support the foreign and local markets. It offers a practical on-the-job training programme within allocated factories as well as an employment promotion programme to provide a smooth transition from the undergraduate programme to the world of work.

In 2017, STA partnered with the well-reputed logistics company DB Schenker to add a comprehensive logistics programme to STA’s curriculum. One of this initiative’s benefits was STA admitting its first female class. STA seeks to provide equal opportunity to male and female students on an academic and professional level.

The aim is to position STA among the leading institutions that provide technical education worldwide and to become pioneers in changing the concept of technical education in Egypt and the region. Indeed, UNESCO has included STA to its International Centre for Technical Education and Training database.

Students get the chance to concentrate and learn in classrooms that are equipped with interactive smart boards and class size that never exceeds the maximum of 16. SMART learning provides a mix of teaching and learning modes taking into consideration that the regular teaching and learning process which takes place in the classrooms or workshops and is based on the one-to-one support will not be replaced by e-learning.

Elsewedy Electric bears most of the cost of learning at STA. The plan is to turn out 10,000 students over the next five years to meet the demands of Egypt’s growing economy. Elsewedy Electric is so confident of the success of this programme that it envisages the group will be able to absorb some 70% of graduates within the group.

Renewable energy

In the current climate of global warming, Elsewedy Electric is clearly aware of its responsibility to the communities in which it operates. Apart from providing training programmes, it is investing in renewable energy projects. For example, Elsewedy Electric’s investment in renewable energy segment is the construction of 100 megawatts solar photovoltaic plant located in the proposed 1.8 GW Benban solar complex in the Aswan province of Egypt.

The facility will be one of the first utility scale solar plants in Egypt and will support the country in increasing its renewable energy capacity. The project is a part of a larger portfolio of developments between Elsewedy Electric and EDF Energies Nouvelles.

This project aims to support Egypt to move to a more environmentally sustainable and diverse electricity sector by utilising the country’s vast renewable energy potential. Also, it is expected to improve the environmental characteristics of Egypt’s power sector by reducing emissions of local pollutants and CO2 as well as water consumption. As an organisation, Elsewedy Electric strives to be a good example for society and to contribute to sustainable development. 

One-stop shop

In the final analysis, Elsewedy Electric offers a one-stop shop for all commercial and industrial energy requirements. The company has comprehensive knowledge of the energy market and the risks involved. Given this experience, it will help clients find the best-suited solution for their power needs. Elsewedy Electric is proud to be one of the world’s largest global actors in the energy sector.

Despite its size, Elsewedy Electric still relies largely on its customers and business partners to grow. The company goes above and beyond the needs of its customers by developing customised solutions for them. Elsewedy Electric’s business approach has been able to make the company one of the top producers of safe and reliable energy solutions for the power and telecommunication industry.

As a major African energy and telecommunications company, Elsewedy Electricity is well positioned to assist African countries that are facing challenges relating to electricity and power.

Africa is now looking to home-grown solutions for these problems, and the continent has a fair chance of achieving these by making use of the technical and business expertise of Elsewedy Electric, which has a footprint in the global energy market. 

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Written by African Business Magazine

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