Middle East braces itself for the biggest White Friday 2016 on SOUQ.com - African Business Magazine
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Middle East braces itself for the biggest White Friday 2016 on SOUQ.com

Middle East braces itself for the biggest White Friday 2016 on SOUQ.com

  • 25K exclusive new deals to be launched on the website and mobile app
  • SOUQ.com gears up for 20 million visits during White Friday  
  • With the introduction of new Fashion, FMCG and lifestyle categories, 50% of units sold expected to be non-electronics
  • More than 100K mobiles, 100K health & beauty products and 50K apparel items on sale this year

SOUQ.com (www.SOUQ.com), the largest retail and online marketplace platform in the region has announced the annual “White Friday” sale event from Wednesday 23 to Saturday 27 November across the GCC and Egypt. Following the unprecedented sale of 600,000 items last year, all records are set to be broken during this year’s No. 1 regional shopping extravaganza as SOUQ.com confirms that it will launch 25K exclusive new deals and anticipates that sales for White Friday 2016 will reach a remarkable 1 million items sold.

The four-day White Friday shopping festival is expected to sell more than 100K mobiles, more than 100K of health and beauty products, and 50K items within its new fashion apparel and shoes category. And, as the leading retailer celebrates the launch of the FMCG product category earlier this year, it will sell thousands of chocolates, detergents, toiletries and hair dryers for the first time with over 50% of the sales expected to be made up of non-electronics. Online shoppers can also take advantage of the hourly GOLD deals in which super deals are launched in each category.

According to Ronaldo Mouchawar, CEO & Co-Founder, SOUQ.com, “After smashing all online shopping records during a momentous White Friday 2015, this year we have prepared for the largest ever online shopping festival with an anticipated 1 million item expected to be sold via our website and mobile app during the four-day extravaganza. Ensuring that our customers continue to enjoy only the best of what e-commerce in the region has to offer, we will be extending the range of new and existing brands and partners across all categories with over 25K deals. We have put extra care and effort into customizing the type of deals we offer during this year’s sale as our customers expect to have access to all to newest products, latest technologies and hottest brands on offer.”

Mouchawar explains more about the company’s approach to White Friday 2016 and how the retailer is gearing up for the biggest online sales of the year: “Today’s new generation of digitally savvy online shoppers use smartphones to do their research on pricing, to make sure they are getting the best possible price point for their desired purchase. SOUQ.com is utilizing the factory-to-consumer model in order to make globally revered brands more accessible to our customers, at the most competitive prices.”

“As we speak, our warehouses and distribution centres across the region are preparing to serve more than two million items that are being prepared for the launch on the 23 November. We are further strengthening our robust delivery system to get the phenomenal volume orders out to our customers in record time. When you are anticipating such phenomenal four days with eagerly awaiting customers, it is the time to make their experience as exciting and valuable as possible.”

For the first time during White Friday, the aim is for all deliveries to the UAE to be dispatched within 48 – 72 hours of purchase. In the Kingdom of Saudi Arabia, which has the largest number of e-commerce shoppers in the region, SOUQ.com has also partnered with Careem for additional support in the already robust delivery fulfillment.

For customers who prefer to flash the plastic and purchase their items using their credit card, SOUQ.com is partnering with Visa to offer 10% off all deals during the White Friday 2016 sale.

SOUQ.com has an ever-growing marketplace with a large percentage of their 11,000 sellers expected to participate in the shopping extravaganza. More than 1,500 of the world’s leading brands and companies will be selling their products at unbeatable prices and offering special deals during White Friday 2016 led by partners Unilever, Samsung, Mars, P&G, RB, PepsiCo, Hisense, Lenovo, Philips, Kenwood, Redbull, Johnson & Johnson, Henkel, One Plus, Xiaomi, Nivea, Nestle, Moulinex, Sun & Sand Sports, Futtaim Group, Apparel Group, Hokair Group, Landmark Group, Intel, Microsoft, and Redington.

Distributed by APO on behalf of Souq.com.

Media Contact:
Tanu Chopra
Impact Porter Novelli 
T.Chopra@IPN.ae 
Tel: +971 4 330 4030 / +971 5225 40702

About SOUQ.com:
In 2014, SOUQ.com (www.SOUQ.com) introduced Black Friday to the Middle East for the first time, naming it White Friday. Following SOUQ.com’s unprecedented White Friday success, numerous other online and bricks and mortar retailers in the region are following suit and launching their own White Friday sales. 
Globally known as ‘Black Friday’ due to its effect of getting brands ‘back in the black’, is a massive sales tradition in the US and over the past decade has been steadily gaining momentum worldwide. It the Friday after Thanksgiving and said to be the day that shoppers begin their shopping for Christmas. In respect to Friday being the day of worship, gathering, friends and family; SOUQ.com had e-tailored the shopping extravaganza and coined ‘White Friday’, a day of prosperity, celebration and joy, making it more relevant to this region.   
Visit www.SOUQ.com or download the Mobile App here: http://uae.Souq.com/ae-en/mobile-app/c.

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