After a successful pilot project in Casablanca in 2015, a self-service car sharing service is being rolled out in other Moroccan cities.
Other companies may be seeking to challenge its domination of the market, but Uber’s GM for sub-Saharan Africa is confident of his company’s future.
In Kenya the online “sharing economy” epitomised by Uber and Airbnb is thriving, but uptake may be driven very much by necessity.
Uber, the mobile app-based taxi-calling service, has taken the world by storm, gaining praise and hostility in equal measure. Wherever the service has been introduced, …