Tagged in: Maria Ramos

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Why Barclays Africa is rebranding back to Absa “with an African identity”

Barclays Africa plans to reclaim its African identity by changing its name back to Absa across all its operations on the continent saying its goal is “to become a banking group which Africa can be proud of – rooted in Africa and its heritage.”

Following what the Group describes as a “successful sell-down by Barclays PLC of its majority stake”, Chief Executive Officer Maria Ramos used the Barclays Africa Group Limited (BAGL) announcement of its new corporate strategy, to reveal that the Group will be rebranding.…